Cold calling land owners:
live statistics.
Benchmarks from 104,814 cold calls to vacant land owners in the U.S. See what percent of land owners want to sell, which states and parcel sizes produce the most sellers, why owners sell, and what they ask for their land.
Land seller statistics at a glance
- 21.4% of land owners who talk about their land are ready to sell now, and 45.1% are open to selling later.
- Arizona has the highest ready-to-sell rate at 31.3%, followed by Florida (27.2%) and Colorado (25.0%).
- Owners of lots under 1 acre are ready to sell 27.2% of the time, compared with 18.7% for 20–100 acres.
- The typical owner asks 2.2× the county's market value.
- The day of the week barely matters: rates range from 20.6% to 22.5%, Monday through Friday.
Cold calling land owners: what percent are willing to sell?
About 1 in 5 owners is ready to sell now. Almost half are open to it, just not yet. Only about 3 in 100 get hostile.
Land AI's callers work your list, qualify every owner, and send the ready-to-sell sellers straight to your CRM. The "not yet" owners get followed up so they turn into deals later.
See how Land AI worksBest states for land investing, by ready-to-sell rate
States with at least 200 seller conversations across 4 or more client campaigns. We never publish county-level data.
What size land sells best?
Owners of lots under 1 acre are ready to sell 45% more often than owners of 20+ acres.
Why do people sell land?
The reason the owner gave, when they gave one.
How much to offer on land: what owners ask vs. county value
Owners' asking prices compared with the county's market value for the same parcel. County values usually run low, so owners start high.
The typical owner asks 2.2× the county's market value. 52.5% ask more than double. 19.6% ask less than half.
Best day to cold call land owners
Ready-to-sell rate stays inside a three-point band all week. The list you call moves results far more than the day.
What land investors should do with this data
Work the "not yet" pile
45.1% of owners are open to selling but not ready today. Follow-up turns them into a second pipeline you already paid for.
Land AI follows up with every "not yet" owner for you.
Your list sets the ceiling
State and parcel size swing the ready-to-sell rate far more than the day you call. Choose the list first.
Land AI builds and cleans your list before the first call.
Small lots move faster
Parcels under 1 acre produce ready sellers more often than large acreage.
Land AI targets the parcel sizes in your buy box.
Expect a high first number
Most owners anchor above county value. Bring comps to the first call.
Land AI sends each seller with their asking price, so you call back ready.
Land seller questions, answered with data
What percentage of vacant land owners are willing to sell?
21.4% of vacant land owners who talk about their land are ready to sell now. Another 45.1% are open to selling, just not yet. The figures come from Land AI's cold calls to vacant land owners across the U.S. and update daily.
Is cold calling worth it for land investing?
Yes. 21.4% of land owners who talk about their land are ready to sell now, and another 45.1% are open to selling later. The work is reaching them, qualifying them and following up. Land AI does all three for you.
What percentage of cold calls are successful with land owners?
Of land owners who stay on the line and talk about their land, 21.4% are ready to sell. Only 2.7% get hostile.
What are the best states for land investing?
By ready-to-sell rate, Arizona leads at 31.3%, followed by Florida at 27.2% and Colorado at 25.0%. The lowest published state is Iowa at 12.7%.
Why do people sell land?
The top reasons owners give: they aren't using it (23.1%), their plans changed (22.4%), or a life event happened (21.7%).
How much should you offer on land?
Expect owners to start high. The typical owner asks 2.2 times the county's market value, and 52.5% ask more than double. Bring comps to the first call.
What is the best day to cold call land owners?
The day matters very little. Ready-to-sell rates range from 20.6% to 22.5% across Monday through Friday. Your list matters far more.
How do you find motivated land sellers?
Call vacant land owners on a clean, targeted list and follow up with the ones who say "not yet." Lots under 1 acre reach 27.2% ready to sell. Land AI runs the calls and sends the ready-to-sell sellers to your CRM.
How we count.
Every figure is a total from Land AI's calling results, updated every day.
Cold calls
Calls our team made to vacant land owners.
Seller conversation
A call where the owner stayed on the line and talked about their land. Quick hang-ups and wrong numbers don't count.
Ready to sell
The owner confirmed a reason to sell, a price range and a timeline, with nothing that rules them out. This page counts every seller conversation. Other Land AI pages report rates on screened leads, so those numbers run higher.
Asking price
The price the owner mentioned, compared with the county's market value for that parcel.
State threshold
A state appears only with 200+ seller conversations across 4+ client campaigns.
Privacy
Totals only. No county, client or owner is ever named.
Get ready-to-sell land owners without building a call team.
Land AI calls your list, qualifies every owner and sends the ready-to-sell sellers to your CRM. You make the offers.
Book a Discovery CallComparing options? Read the best cold calling services for land investors or Land AI vs. Land Caller.