The 2-Deal Guarantee.
Two qualifying deals under contract by the end of your term on Core — one on Platform. In writing, with a written refund formula behind it. This page is every condition, every number, and every remedy. Read it like a contract, because it is one.
Applies to: the 6-Month Term — Platform (50 leads/mo) and Core (100 leads/mo). Offered on a live strategy call. Not available on the self-serve Maya CRM plan, month-to-month managed accounts, or Partnership 200+ (that volume is earned by graduating from a completed term — see the fine print).
When you do these two things, we guarantee you'll have qualifying deals under contract by the end of your term — two on Core, one on Platform:
- Contact 80% of your Pre-Qualified Leads within 15 minutes during your working hours.
- Attend 80% of your weekly coaching calls — the Weekly Deal Room and the Weekly CRM Training Call.
Your first month doesn't count against you — measurement starts in month two, after you've learned the system. And one slip doesn't end it: fall below 80% and you can earn your way back.
If you're short at the end of your term, we keep delivering free until you're there. And if it still doesn't come together, there's a written refund floor — you get real money back, on a formula, not a judgment call.
Where the numbers come from
Through June 2026, Land AI clients signed 75 contracts from 2,274 delivered Pre-Qualified Leads — about one for every 30, counted from deals clients log in their managed CRMs. A full Core term delivers 600 leads; at that ratio a term produces far more contracts than the bar, and our client history clears three per term the overwhelming majority of the time. The bar we guarantee is two. On Platform, a term delivers 300 leads — well over two contracts at the ratio — and the bar is one. We set the bar where the data says an operator who works the process clears it with room, and the two conditions above are that process, written down: contact speed and coaching. Deals in this business routinely clear $25,000 in profit; one closed deal covers about four months of Core.
What counts as a qualifying deal
A deal qualifies when it closes, assigns, or your earnest money goes hard — real commitment events, not paperwork. It must be sourced from a Land AI Pre-Qualified Lead (Revived Leads included). Once a deal qualifies, it counts permanently — if it later falls apart, it still counted (the busted-deal rule; deals fall through in this business and that's not held against you). Contracts you sign during your term qualify on events that land up to 90 days after your term ends. Every qualifying deal is logged to a simple ledger — the event, the date, the contract price — that you acknowledge as it happens, so the count is never a debate at month six.
The two conditions, in full
1. The 15-minute contact window.
The clock starts when a Pre-Qualified Lead lands in your CRM during your working hours (default 8am–7pm your local time; set your own window at onboarding). Your first personal outbound attempt — call or text from you or your team — stops the clock. (Our system fires an automatic intro to every lead the moment it's delivered; that's our job and it doesn't count as your contact.) Leads delivered outside your window start the clock at your next working-hours open. Measured from your second month onward: 80% of counted leads contacted inside the window. Speed matters because seller motivation decays by the hour, and the ratio was built on fast contact. Everything is measured from CRM timestamps you can see yourself.
2. Call attendance.
Two weekly calls count: the Weekly Deal Room (live deal and sales coaching) and the Weekly CRM Training Call. From month two, attend at least 80% of the sessions held across the two. A rescheduled session attended the same week counts as attended. The other calls on the Land AI calendar — the weekly sales call, the data call, and bonus sessions — are yours to use and never count for or against your guarantee.
What protects you
The ramp month. Nothing you do in month one counts against either condition. You're learning a new system — response habits, the CRM, the coaching cadence — and we don't hold your first 30 days against you. Month-one leads and deals still count toward your deal total; they just can't hurt your eligibility.
The cure window. If you fall below 80% on either condition, you're not out. Once per term, you can restore full eligibility by holding 90% on that condition for the next 60 days (or through the end of your term, if less). Your monthly summary tells you the moment you're in cure territory and exactly what it takes to get back. The conditions exist to make you money, not to catch you out.
The framework is coached, not a condition. Every deal should run through the Pre-Call Brief Close Framework — reviewing the Pre-Call Seller Brief and running the offer conversation the way we coach it in the Deal Room. It's included and it's what the coaching is for. It is not an eligibility condition, because we won't hold your guarantee to something measured by judgment calls. Both conditions above are measured by timestamps and attendance records, nothing else.
When it's assessed
Assessed once, at the end of your term, after your full contracted lead volume has been delivered. If our delivery runs behind, your term extends at no charge until the full volume is in, then we assess. Our delivery pace can never cost you your guarantee. We check progress with you monthly along the way, so nothing is a surprise at month six.
The remedy, in order
- Short of your bar at assessment: we keep delivering Pre-Qualified Leads at no monthly fee until you're there — no cap. Your conditions freeze the day free delivery starts: you've already held up your end, and nothing after that can un-qualify you. (If you go unresponsive for 30+ days during free delivery, it pauses — it never voids.)
- At two months of free delivery: a checkpoint directly with Brandon. Keep going free until you're there — or elect the refund floor.
- The refund floor (yours to elect at the checkpoint): fees paid × (bar − qualifying deals) ÷ bar × 50%. On Core: zero deals = half of everything you paid back ($17,925 max); one deal = 25% back. On Platform: zero deals = half back ($10,725 max). The formula is in writing — any discretion applies only above the floor, never below it.
How it's tracked (so there's never an argument)
Response times come from CRM timestamps in your own account. Nobody's opinion is involved.
Attendance comes from the meeting record (Fireflies), logged by your Client Success Manager after every session.
Qualifying deals go on your ledger the week the event happens, acknowledged by you.
You get a monthly compliance summary: both conditions, your deal count against the bar, a "trending" flag if anything is within 10 points of a threshold, and your cure math if one is active. You will never discover at month six that you fell out of the guarantee in month two.
Fine print
Available on the 6-Month Term, Platform and Core, sold on a live strategy call.
The measurement window is your 6-month term, starting at campaign launch, extended free if lead delivery runs behind.
Month one is a ramp month: neither condition is measured during your first 30 days.
Falling below a threshold doesn't immediately end eligibility — the cure window (once per term: 90% for 60 days) is the path back. A term ends ineligible only if a condition finishes below 80% (measured from month two) with the cure unused or unmet. Service continues unchanged either way; eligibility resets on any renewed term.
Partnership 200+ carries no deal guarantee — that volume is unlocked by completing a successful guaranteed term first, on demonstrated results. The guarantee doesn't scale with volume; your track record replaces it.
Disputes are settled by the data: your CRM timestamps, the meeting record, and the deal ledger you acknowledged along the way.
We underwrite five guaranteed terms at a time. When the wave is full, new terms wait for the next one. The strategy call is where you find out if your county is open and whether the current wave has a slot.
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